{
  "placeholder": false,
  "id": "dorset-online-reputation-footprint",
  "name": "Dorset Online Reputation Footprint",
  "period": "2026-Q2",
  "year": 2026,
  "edition": "2026 Q2",
  "captureMonth": "2026-06",
  "areas": [
    "BH",
    "DT"
  ],
  "areaLabel": "Dorset (BH and DT postcode areas)",
  "sampleSize": 322,
  "unmeasured": 178,
  "totalAttempted": 500,
  "platforms": [
    "Google"
  ],
  "cite": "Dorset Online Reputation Footprint 2026 Q2, Sandbanks Digital",
  "citationUrl": "https://sandbanksdigital.com/research/dorset-online-reputation-footprint",
  "headline": {
    "stat": "34.8%",
    "label": "of Dorset businesses with a Google listing have fewer than five reviews",
    "secondary": "and 16.5% have a live listing but no reviews at all"
  },
  "overall": {
    "pctNoReviews": 16.5,
    "pctWithReviews": 83.5,
    "medianReviews": 17.5,
    "avgReviews": 121.7,
    "avgRating": 4.69,
    "pctReviewsStale": null,
    "noReviewsWithSitePct": 12,
    "noReviewsWithoutSitePct": 18
  },
  "reviewDistribution": [
    {
      "bucket": "0 reviews",
      "count": 53,
      "pct": 16.5
    },
    {
      "bucket": "1–4 reviews",
      "count": 59,
      "pct": 18.3
    },
    {
      "bucket": "5–19 reviews",
      "count": 55,
      "pct": 17.1
    },
    {
      "bucket": "20–49 reviews",
      "count": 54,
      "pct": 16.8
    },
    {
      "bucket": "50+ reviews",
      "count": 101,
      "pct": 31.4
    }
  ],
  "industries": [
    {
      "label": "Pets & Animals",
      "industryPageSlug": null,
      "count": 19,
      "pctNoReviews": 5.3,
      "avgRating": 4.69,
      "pctReviewsStale": null
    },
    {
      "label": "Automotive",
      "industryPageSlug": null,
      "count": 37,
      "pctNoReviews": 8.1,
      "avgRating": 4.69,
      "pctReviewsStale": null
    },
    {
      "label": "Health & Beauty",
      "industryPageSlug": "beauty-wellness",
      "count": 33,
      "pctNoReviews": 9.1,
      "avgRating": 4.79,
      "pctReviewsStale": null
    },
    {
      "label": "Hospitality & Food",
      "industryPageSlug": "restaurants",
      "count": 32,
      "pctNoReviews": 9.4,
      "avgRating": 4.42,
      "pctReviewsStale": null
    },
    {
      "label": "Education & Childcare",
      "industryPageSlug": null,
      "count": 41,
      "pctNoReviews": 12.2,
      "avgRating": 4.79,
      "pctReviewsStale": null
    },
    {
      "label": "Leisure & Fitness",
      "industryPageSlug": null,
      "count": 32,
      "pctNoReviews": 15.6,
      "avgRating": 4.77,
      "pctReviewsStale": null
    },
    {
      "label": "Retail & Shops",
      "industryPageSlug": null,
      "count": 25,
      "pctNoReviews": 16,
      "avgRating": 4.55,
      "pctReviewsStale": null
    },
    {
      "label": "Property",
      "industryPageSlug": "estate-agents",
      "count": 25,
      "pctNoReviews": 24,
      "avgRating": 4.8,
      "pctReviewsStale": null
    },
    {
      "label": "Professional Services",
      "industryPageSlug": null,
      "count": 23,
      "pctNoReviews": 26.1,
      "avgRating": 4.67,
      "pctReviewsStale": null
    },
    {
      "label": "Other",
      "industryPageSlug": null,
      "count": 26,
      "pctNoReviews": 30.8,
      "avgRating": 4.56,
      "pctReviewsStale": null
    },
    {
      "label": "Trades & Construction",
      "industryPageSlug": "tradesmen",
      "count": 29,
      "pctNoReviews": 31,
      "avgRating": 4.9,
      "pctReviewsStale": null
    }
  ],
  "areasBreakdown": [
    {
      "area": "BH",
      "label": "Bournemouth, Poole & Christchurch",
      "count": 233,
      "pctNoReviews": 17.6,
      "avgRating": 4.68
    },
    {
      "area": "DT",
      "label": "Dorchester, Weymouth & wider Dorset",
      "count": 89,
      "pctNoReviews": 13.5,
      "avgRating": 4.73
    }
  ],
  "bests": {
    "mostReviewsSingleBusiness": 3784,
    "businessesWithReviews": 269,
    "fullyRatedFourPlus": 221
  },
  "highlights": {
    "bestIndustry": "Automotive",
    "worstIndustry": "Trades & Construction"
  },
  "keyFindings": [
    "34.8% of Dorset businesses with a Google Business Profile we could confidently match (112 of 322) have fewer than five reviews.",
    "16.5% (53 of 322) have a live Google listing but not a single review.",
    "Where Dorset businesses are reviewed, they are reviewed well: an average rating of 4.69 across 269 rated listings, with 221 rated 4.5★ or higher.",
    "Reputation is split: the median matched business has just 17.5 Google reviews, yet 101 businesses (31.4%) have 50 or more.",
    "Trades & Construction is the thinnest sector — 31% of matched listings have no reviews, against a median of just 2; Hospitality & Food is the deepest, at a median of 155.",
    "Of 500 Dorset businesses sampled, only 322 (64.4%) could be confidently matched to a Google listing on the registered business name — the other 178 are inconclusive, not confirmed absences."
  ],
  "exemplars": [],
  "methodology": {
    "sampleFrame": "500 businesses drawn from the Sandbanks Digital lead database across Dorset, balanced across 11 industry categories and including businesses with and without a website.",
    "areas": "BH (Bournemouth, Poole, Christchurch) and DT (Dorchester, Weymouth and wider Dorset) postcode areas.",
    "platforms": "Google Business Profile only. This study measures Google presence and review depth specifically — it is not a measure of overall online presence. Other platforms (Checkatrade, Yell) were out of scope for this edition.",
    "measurement": "Each business was searched on Google Maps by registered name and postcode. Where a listing was confidently matched, we captured Google's own review count and star rating. The matcher is accurate-or-absent: a confident match is trusted; a non-match is treated as inconclusive, not as a confirmed absence.",
    "measurable": "A business contributes to the rates above only if it was confidently matched to a Google listing (322 of 500). The 178 we could not match — name mismatches between the registered legal name and trading name, B2B/online-only businesses, or measurement misses — are excluded from every rate, not counted as 'no reviews'.",
    "recency": "Review recency could not be measured this edition: a most-recent-review date was captured for only 1 of 269 reviewed businesses — below the 50% coverage needed — so no staleness figure is published.",
    "exclusions": "178 of 500 sampled businesses could not be confidently matched to a Google listing and are excluded from every rate above. They are inconclusive — a mix of genuine absences, name mismatches and measurement misses — not confirmed absences.",
    "anonymisation": "This report publishes aggregates only. No individual business is named or singled out. Named examples, where shown, are positive standouts included with permission.",
    "captureMonth": "2026-06"
  }
}