The electrician website checklist
A website is only worth having if it brings in work. Use this checklist to audit your own electrician site — or to know exactly what to demand from whoever builds it. Tick off each item; the gaps are where you're losing calls.
By Elliot · Last updated 19 June 2026 · 6 min read
The essentials
Get these wrong and nothing else matters.
- ✓Loads in under two seconds on a mobile connection
- ✓Phone number visible the instant the page opens — no scrolling
- ✓Tap-to-call on every page, sticky on mobile
- ✓Secure (HTTPS) with a valid SSL certificate
- ✓Reads clearly on a phone — most of your visitors are on one
Service pages that win work
A line on a generic services page won't rank. The jobs people search for need their own pages.
- ✓Dedicated EICR / electrical safety certificate page (landlords search for this by name)
- ✓EV charger installation page — the fastest-growing, highest-value domestic search
- ✓Consumer unit / fuse board replacement page
- ✓Rewire (full and partial) page
- ✓Fault finding and emergency call-out page
- ✓Additional sockets, lighting and smaller jobs covered
Trust & credibility
These are what turn a visitor into a caller.
- ✓NICEIC / NAPIT registration shown prominently (not buried in the footer)
- ✓Part P compliance stated clearly
- ✓Public liability insurance mentioned
- ✓Recent Google reviews pulled onto the site, not just a link away
- ✓Real photos of your own work — not stock images
- ✓A genuine about section with a face and a name
Turning visitors into calls
Traffic is wasted if the page doesn't make contacting you effortless.
- ✓A clear, single primary action on every page (call or request a quote)
- ✓Prominent emergency / urgent call-out route
- ✓A quote request form that's short and works on mobile
- ✓Rough pricing or a ballpark so customers self-qualify before ringing
- ✓Fast, reliable form delivery to your inbox (and ideally a text alert)
Local SEO foundations
The groundwork that gets you into the Google map pack.
- ✓A unique page for each town you cover (not one 'areas covered' line)
- ✓Google Business Profile claimed, complete and linked
- ✓LocalBusiness schema marked up in the code
- ✓Business name, address and phone consistent everywhere online
- ✓Title tags and headings that include your trade and your towns
Common questions
How do I know if my electrician website is any good?
Run it against this checklist. The quickest tells: open it on your phone — can you call in one tap without scrolling, does it load fast, are your NICEIC registration and reviews visible, and is there a dedicated page for your highest-value jobs like EV chargers and EICRs? If you're ticking fewer than half the boxes, the site is likely costing you work.
What's the single most important thing on the list?
Tap-to-call that's impossible to miss on a phone. Most electrical enquiries are a phone call from a mobile, often urgent. If a visitor has to hunt for your number, many simply go back to Google and call the next electrician. Everything else amplifies leads; this one captures them.
Do I really need a separate page for EV chargers?
If you install them, yes. “EV charger installation [town]” is one of the fastest-growing searches in the trade and most local electricians have no page for it, so it's often the easiest high-value work to win. A dedicated, optimised page can pay for a whole website rebuild on its own.
Can you audit my existing site against this?
Yes — that's part of how we start. Send us your URL and we'll tell you honestly which boxes you tick, which you don't, and whether the fixes are worth doing on your current site or whether a rebuild on a faster foundation is better value.