Custom Web Apps & SaaS MVPs in Dorset
When a Squarespace site is not enough — when you need software, not a brochure — we design and build production web applications. Internal tools, customer portals, booking systems and SaaS MVPs, built in modern Next.js by two UK-based founder engineers.
Software, not slideware
Real products with users, data and workflows — not landing pages with a CMS bolted on.
Internal tools & admin dashboards
Replace spreadsheets and shared inboxes with a tool tuned to how your team actually works — staff schedulers, stock managers, ops dashboards.
Customer portals
Branded self-service portals where your clients log in to see orders, documents, jobs, invoices or accounts.
Booking & scheduling systems
Custom booking platforms when SaaS like Calendly or OpenTable cannot fit your business — multi-resource, multi-rate, multi-stage.
Calculators & lead capture tools
Quote calculators, instant valuations, ROI tools — the kind of conversion tools generic site builders cannot produce.
Operational dashboards
Pull data from your CRM, accounting tool, e-commerce platform and warehouse into one live dashboard you actually want to look at.
SaaS MVPs
Founders with an idea and a budget — we take you from blank screen to paying customers with a production-ready MVP, not a prototype.
A web app is software. A website is a brochure.
A website tells visitors who you are and what you do. A web app lets them do something — log in, place an order, manage their account, submit a job, run a calculation, see live data. Web apps need authentication, a database, user roles, business logic and an admin interface. Squarespace and Wix cannot build that.
If you find yourself trying to glue together five SaaS tools with Zapier, maintaining a critical Google Sheet, or paying per-seat for a generic platform that almost fits — that is when a custom web app pays for itself. Built once, fully managed by us, shaped exactly around how your business runs.
Modern tools, picked for the job
We use a deliberately small, modern stack — easier to maintain, faster to build, cleaner to scale.
Fixed-scope, fixed-price
Every project is scoped, written down and quoted as a fixed price. No hourly billing, no surprise invoices.
MVP web app
from £2,000A focused MVP — one core workflow, auth, payments if needed, deployed and handed over. Typically 6–10 weeks.
- ✓1–2 user roles
- ✓Stripe or auth integration
- ✓Hosted on Vercel/Fly
- ✓Source code in your repo
Production web app
from £15,000A full product — multi-tenant, multi-role, third-party integrations, ready to scale. Typically 10–16 weeks.
- ✓Multi-tenant architecture
- ✓Stripe billing & subscriptions
- ✓Integrations (CRM, ERP, etc)
- ✓Admin dashboards
Ongoing development
from £1,500/moRetainer development for live products — features, fixes, infrastructure, observability. Fixed monthly hours.
- ✓Monthly roadmap
- ✓Slack / email priority
- ✓Code reviews & deploys
- ✓Bug fixes & support
From idea to live product
Discovery
We spend one or two calls understanding the workflow, the users and the constraints. You get a written scope back inside 48 hours.
Architecture
We design the data model, pick the integrations and agree the user roles before we write any product code. No surprises later.
MVP build
We build the core workflow first, deployed to a staging URL from week one. You log in and use it as we build.
Iterate & launch
We harden the build, add the supporting features, and launch. After launch you stay on a retainer for features and support.
Common questions
How much does a custom web app cost?
MVPs start at £2,000 and typically land between £2,000 and £15,000 depending on the scope. Production apps with billing, multi-tenancy and integrations are quoted from £15,000 upwards. Every quote is fixed price against a written scope — we do not bill by the hour for project work.
How long does an MVP take to build?
A focused MVP — one core workflow, authentication and payments if needed — typically ships in six to ten weeks from kickoff. We deploy to a staging URL in the first week so you can use the product while we build, rather than waiting for a big reveal.
Do you work with non-technical founders?
Most of our app clients are non-technical founders. We translate between the business idea and the technical decisions, document everything in plain English, and we never gatekeep with jargon. You will understand what we are building and why, at every stage.
Can you integrate with Stripe, Xero, HubSpot and other tools?
Yes. We routinely integrate Stripe for payments and subscriptions, Xero and QuickBooks for accounting, HubSpot and Pipedrive for CRMs, SendGrid and Postmark for email, and webhook-based integrations with custom APIs. If a tool has a REST or GraphQL API, we can connect it.
How does hosting and code management work?
We manage the code and host everything on our infrastructure. Your domain points to our servers, and we handle deployments, updates and uptime. After launch, most clients move onto a development retainer for ongoing features and support — rolling monthly, 30-day notice.
What is a typical engagement length?
A one-off MVP is a six-to-ten week engagement. After launch, most clients move onto a development retainer from £1,500 per month for ongoing features and support. We do not require long retainer contracts — monthly rolling with a 30-day notice.