How does your site score for SEO & AI search?
Get an instant SEO and AEO score for any website. We run 30+ checks on how well Google — and AI search like ChatGPT, Gemini and Perplexity — can find, read, quote and trust your site, then show you exactly what to fix.
Free instant scan. We check 30+ SEO & AEO signals on your homepage.
30+ signals across SEO and AEO
Traditional search ranking plus the four pillars that decide whether AI engines surface your business.
Technical SEO
HTTPS, mobile-friendliness, titles and meta descriptions, headings, sitemap, robots.txt, Open Graph tags, image alt text and page speed.
Findable by AI
Whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can reach you, plus sitemap, llms.txt and server-rendered content.
Quotable
Structured data (Organization, LocalBusiness, FAQ), a clear heading outline, FAQ/Q&A content and lists — the formats AI lifts as answers.
Understandable
Semantic HTML, a declared language, real readable copy and described images so machines can parse your pages cleanly.
Trustworthy
HTTPS, real contact details, outbound citations, reviews/testimonials, linked socials and content freshness — the signals AI uses to trust you.
A prioritised fix list
Every failed check comes with a plain-English fix, ordered by impact, so you know exactly what to do next.
SEO gets you found. AEO gets you quoted.
More and more people now get answers straight from AI — ChatGPT, Gemini, Perplexity and Google's AI Overviews — instead of scrolling a page of blue links. When someone asks an AI “who's a good plumber in Poole?”, the businesses it names are the ones it can find, quote, understand and trust. That's what AEO measures.
The good news: most local sites score poorly on AEO, so a few fixes — structured data, an llms.txt, clear answerable content, real trust signals — can put you ahead quickly. Run the scan above to see where you stand, then read our local SEO guide or talk to us about our SEO service.
Common questions
What is AEO?
AEO stands for answer-engine optimisation — optimising your site so AI-powered search (ChatGPT, Gemini, Perplexity, Google AI Overviews) can find, quote, understand and trust it. As more people get answers from AI rather than ten blue links, AEO is becoming as important as traditional SEO.
Is the checker really free?
Yes. Your SEO and AEO scores and the pillar breakdown are completely free and instant. To see the detailed, prioritised fix list we ask for an email so we can send you the report.
What does it actually scan?
It fetches your homepage and runs 30+ checks across technical SEO and the four AEO pillars — findable, quotable, understandable and trustworthy — based on what's in your HTML, structured data, robots.txt, sitemap and llms.txt.
How accurate is the score?
It's a fast, honest heuristic scan of your homepage — a great health check and starting point. A full audit looks at every page, real Core Web Vitals and your search rankings, which is part of our SEO service.
Can you fix the issues for me?
Yes — that's what we do. We build fast, AI-ready websites for Dorset businesses, and we'll build you a free demo before you commit a penny. Use the report, then talk to us about putting it right.
How we score AEO
The guidance on this page is grounded in primary sources. Follow the links to read them in full.
- Google: How Google's AI features work
Google's guidance on AI Overviews and what makes content eligible to be surfaced.
- The llms.txt proposal
The emerging standard for an /llms.txt file that summarises a site for LLMs — one of our findability checks.
- Schema.org structured data
The vocabulary behind the JSON-LD checks — structured data is what makes your content quotable by AI.
- web.dev: Core Web Vitals
The performance metrics behind our speed check and a Google ranking signal.