Guides

Plain-English guides for UK businesses online.

Honest answers to the questions we get asked most often, about cost, hiring, security, SEO and the differences between platforms. Written by the founders.

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The guides we have published most recently, newest first.

Security

Europe's Fridge Cyber Attacks: What Food Businesses Should Ask

Hackers pushed shop refrigeration into defrost in France in October, then across Europe in November. What is confirmed, what is not, and seven steps for an owner.

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Security

WordPress Plugin Attacks, October 2026: What to Check

Stolen UpdraftCentral keys, the exploited Bricksforge upload flaw and a campaign hiding admin accounts: the safe versions and six signs of a backdoor.

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Business Admin

Companies House Accounts Changes: What the Pause Means

Profit and loss filing is paused for small companies, software-only filing from April 2028 is not, and director ID checks are due now. What to do and when.

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Security

Windows 10 After October 2026: A Small Business Guide

Year one of paid Windows 10 updates has ended. What year two costs, why the consumer option is barred for businesses, and the order to sort each PC in.

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SEO

Google's October AI Search Changes: What They Mean

More links in AI Mode, a test of official pages, and Google's new instruction that a person checks AI-written titles and alt text, with six checks to run.

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SEO

Google Business Profile Rule Changes: Autumn 2026

The four-day window on suggested edits, contact details pulled from posts and no offers in listings, checked against Google's own pages, plus what to fix.

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10 guides

Security and updates

What the month's flaws and deadlines mean for a small business, which versions are safe, and what to check first.

PHP2Shell: How Many WordPress Sites Run Unpatched PHP?

The October 2026 PHP flaws explained, how many WordPress sites run a PHP version that got no fix, and six steps to check your own site.

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Next.js Security Update, October 2026: Who Must Upgrade

The two critical Next.js flaws and the Server Actions DoS fixed on 14 October, why version 14 got no fix, and how to check which version a site runs.

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The Microsoft Authenticator Flaw: What Businesses Should Do

AuthMask, the Android flaw that let a rogue app take work-account tokens, plus the two earlier 2026 fixes, the safe versions and the admin checks.

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Tailworm: The Unpatched Tailscale SSH Flaws Explained

Eleven Tailscale SSH and headscale findings published without a fix, who is actually exposed, and six steps to lock things down until a release lands.

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Chrome 156 Security Update: 52 Fixes, Restart to Apply

Chrome 156.0.8078.73 fixes 52 flaws, four critical and none known to be exploited. Why it only counts after a restart, and how to check every staff machine updated.

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Telegram Sticker Flaws: What Businesses Should Do Now

ZDI's unfixed sticker advisory, the Tokyo claim of a no-tap chain on iOS, Telegram's server-check reply, and six steps for a work phone while there is no fix.

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Microsoft 365 Ends Text-Message Sign-in Codes in 2027

Text and voice codes for work accounts stop on 1 February 2027. Who gets caught, what staff will see at sign-in, and a three-month plan to move to passkeys.

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WordPress Plugin Attacks, October 2026: What to Check

Stolen UpdraftCentral keys, the exploited Bricksforge upload flaw and a campaign hiding admin accounts: the safe versions and six signs of a backdoor.

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Windows 10 After October 2026: A Small Business Guide

Year one of paid Windows 10 updates has ended. What year two costs, why the consumer option is barred for businesses, and the order to sort each PC in.

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Europe's Fridge Cyber Attacks: What Food Businesses Should Ask

Hackers pushed shop refrigeration into defrost in France in October, then across Europe in November. What is confirmed, what is not, and seven steps for an owner.

Read the guide →

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5 guides

Guides for trades

Checklists and lead-generation guides written for electricians, plumbers, builders and carpenters.

Trades Lead Generation Guide: How to Win More Work

Where trade leads actually come from, how your website ties the channels together, and the mistakes that quietly cost you work.

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Electrician Website Checklist: 30 Things Yours Needs

Audit your own electrician website — the essentials, the service pages that win work, trust signals, conversion and local SEO.

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Carpenter Website Checklist: What Yours Needs

For carpenters and joiners: the portfolio that sells bespoke work, a page per commission, proof of trust, and being found locally.

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Builder SEO Checklist: How to Rank Locally

A practical local SEO checklist for builders — Google Business Profile, on-site SEO, content, reviews, citations and the technical basics.

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Google Business Profile Guide for Tradesmen

How to set up and optimise your Google Business Profile to win the local map pack — the most valuable free marketing channel most trades have.

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4 guides

Website costs and quotes

Realistic prices, what drives them, and how to compare quotes without being caught by hidden extras.

How much does a custom website cost in Dorset? (2026)

Real pricing tiers, what affects cost, hidden charges in template platforms, and how to compare quotes. Written for UK small businesses, last updated May 2026.

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How much does a website cost for an electrician? (2026)

Realistic price ranges for an electrician's website, what drives the cost, and which features (EV charger pages, EICR pages, quote forms) are worth paying for.

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How much does a website cost for a plumber? (2026)

Realistic price ranges for a plumber's or heating engineer's website, what drives the cost, and whether a boiler quote calculator is worth the extra.

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How much does a website cost for a builder? (2026)

Realistic price ranges for a builder's website, what drives the cost, and how much the project gallery and case-study pages add.

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4 guides

Choosing a platform

WordPress, Wix, Squarespace or a custom build, compared honestly, including where each is the right call.

WordPress vs Custom Website: Which is Right for Your Business?

When WordPress is the right call and when it holds you back, performance, security, SEO and maintenance compared. A genuine view from a Next.js agency.

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Wix vs Custom Website: Which Should You Choose?

Nine categories compared head to head, cost, SEO, performance, design freedom and platform lock-in. When Wix makes sense and when it costs you more than you think.

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WordPress vs Next.js: Which is Better for Your Business?

Ten categories compared, speed, security, SEO, hosting cost and developer experience. We build in Next.js and will tell you honestly when WordPress is the right call.

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Squarespace vs Custom Website: Which Should You Choose?

Where Squarespace's design polish and content tools genuinely win, and where its speed, ownership and functionality ceilings start costing you customers.

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4 guides

Getting more enquiries

Why small business sites fail to bring in work, and the features and habits that change that.

Why Most Small Business Websites Fail

The six real reasons small-business sites never win work — no clear next step, slow pages, invisibility, weak proof — and what a site that works does differently.

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How to Generate Leads Through Your Website

The full lead loop: the right traffic, a clear offer, effortless contact, proof, capture, fast follow-up and measurement.

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Common Mistakes Trades Businesses Make Online

The eight website mistakes that cost trades work — buried phone numbers, no map-pack presence, slow galleries, hidden reviews — and how to fix each.

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Website Features That Actually Generate Enquiries

The concrete on-page features that turn visitors into enquiries — sticky tap-to-call, one clear CTA, short forms, visible reviews, speed and clear pricing.

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5 guides

Running the business

Hiring a web designer, speed, cookies and analytics, and the Companies House rules that touch your site.

Hiring

Freelancer vs Agency for Web Design: Which Should You Hire?

Pros, cons and a simple scope test to decide whether to hire a freelancer, a large agency, or a boutique agency like Sandbanks Digital.

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Privacy & Compliance

Discord Messages in Google Search: What UK Users Should Do

Discord puts public servers on the web from 16 November and messages in search from mid-December. Who it touches, the UK opt-out default and what admins should switch off.

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Business Admin

Companies House Accounts Changes: What the Pause Means

Profit and loss filing is paused for small companies, software-only filing from April 2028 is not, and director ID checks are due now. What to do and when.

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Privacy & Compliance

Do you need a cookie banner? Umami vs Google Analytics

What the 2026 statistics exemption allows, why a standard GA4 set-up still needs consent, and when cookieless analytics is the better default.

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Performance

Why Website Speed Matters (and What 'Fast' Really Means)

What slow pages cost you in rankings and sales, what Core Web Vitals actually measure, what makes a site slow, and how to fix it.

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