Sandbanks DigitalHow much does a website cost for a builder?
Across the market, a lead-generating website for a builder in 2026 typically costs £999 to £2,500 upfront from freelancers and agencies, plus ongoing hosting and support, with larger portfolio-heavy sites quoted on scope. We do it differently: our sites are £0 upfront, from £75 a month, with hosting, maintenance and support included. The main factors are how many project-type pages you need (extensions, loft conversions, renovations), how big a gallery you want, and whether you want individual project case studies. Here is the full breakdown.
By Elliot · Last updated 19 June 2026 · 6 min read
What a builder website costs
Realistic 2026 ranges for a lead-generating builder website in Dorset. Every quote we give is fixed and itemised before any work starts.
Essentials
£0 upfront · £75/moA fast, mobile-first site with your core services, an about page, a single project gallery and one area page. Enough to look professional and credible for a smaller building firm.
ProfessionalMost popular
£0 upfront · £129/moThe Essentials, plus dedicated pages for extensions, loft conversions and renovations, fast before-and-after galleries, a budget-qualifying enquiry form, area pages and review integration. The right tier for most builders chasing bigger jobs.
Premium / portfolio
£0 upfront · £199/moEverything above, plus individual case-study pages for standout projects and a larger, richer portfolio. Built for established builders whose work is their strongest sales tool and who want it ranking for project-and-town searches.
What drives the price up or down
Five things that move a builder website up or down in price.
Number of project-type pages
Extensions, loft conversions, renovations, new builds, garden rooms — each high-value search needs its own page. The more of the £40k+ jobs you want to rank for, the more pages, and the higher the cost.
Size of the gallery
A small showcase is included; a large, well-organised portfolio with before-and-after sliders is more work to build and optimise. Done properly (compressed, lazy-loaded) it sells better than any paragraph without slowing the site.
Individual case-study pages
Dedicated pages per project — brief, work, result — are some of the most persuasive content a builder can have, and they rank for '[project type] [town]'. They add design and copy time, so they sit in the premium tier.
Qualifying enquiry form
A form that captures project type, rough budget and timescale is a small add-on with a big payoff: it means the leads that reach you are serious, saving hours chasing jobs that were never going to happen.
Ongoing SEO
The build leaves you technically clean; rankings then come from active local SEO targeting project-and-town searches like “extension [town]”, plus Google Business Profile, citations and reviews. It's an optional monthly retainer on top of your subscription.
Common cost questions
How much should a builder pay for a website?
Across the market, a proper lead-generating site is typically £999 to £2,500 upfront plus ongoing hosting and support, with portfolio-heavy sites quoted higher. Cheaper usually means a template that buries your work; much higher, for a standard builder site, is traditional agency rates. We take the upfront cost off the table — our sites are £0 upfront and from £75 a month, and most builders are best served by our £129/month Professional tier.
How important is the project gallery?
For builders it's the single most important element — your finished work is what sells the next job. The key is doing it properly: compressed, fast-loading before-and-after galleries, not 40 huge photos that crawl on a phone and hurt your ranking. We build galleries that show off your work without the speed penalty.
Are case-study pages worth it?
If you do high-value work like extensions and loft conversions, yes. An individual case-study page (the brief, the build, the result, the photos) is hugely persuasive to a nervous homeowner spending £40k+, and it ranks for project-and-town searches. They sit in the premium tier because they take real design and copy time.
Does the monthly fee ever end?
It's a continuing plan, not a hidden cost. Our sites are a £0-upfront monthly plan from £75 a month covering hosting, security, monitoring, backups and support — so there's no big upfront bill. There's a 12-month minimum term and it runs on a rolling basis after that, and the domain remains yours.
How long does a builder's website take to build?
An Essentials site can be live in a couple of weeks; a full Professional build with project pages and a proper gallery is usually four to six weeks, and a portfolio site with case studies a little longer. Gathering good project photos is the biggest thing that keeps it on schedule.