A slow website is costing you customers

Yes. Google uses page experience signals, including Core Web Vitals, as part of how it ranks pages, and faster sites tend to rank better for it. Just as importantly, speed affects conversion: visitors abandon slow pages, so a faster site usually means more enquiries and sales as well as better rankings.

Google's thresholds for a good score are a Largest Contentful Paint under 2.5 seconds, an Interaction to Next Paint under 200 milliseconds, and a Cumulative Layout Shift under 0.1. We aim to land comfortably inside all three on mobile, which is where most of your visitors are and where pages are hardest to keep fast.

We can often make meaningful improvements to an existing site, especially the quick wins like images and caching. But there are limits: page builders and plugin-heavy platforms carry overhead we cannot fully remove. Where a site is fundamentally slow because of how it is built, we will tell you honestly whether optimisation or a rebuild on a faster foundation is better value.

It depends on where you are starting and how the site is built, but for a site we build or rebuild in Next.js, sub-second load times and green Core Web Vitals are the standard, not a stretch goal. For optimising an existing site, we will give you a realistic target after the audit rather than promising a number blind.

Most performance work is a one-off project: audit, optimise, measure, done. For sites we host on a care plan, we keep an eye on performance continuously so it does not drift back down over time as content and features are added.