Web Design for Beauty & Wellness in Dorset
Online booking, treatment menus, gift vouchers and local Google visibility — built for salons, spas, yoga studios and solo practitioners across Dorset. No platform commission on direct bookings, ever.
Where beauty websites lose clients
Six patterns we see again and again on salon, spa and wellness sites — and the revenue they leave on the table.
Bookings still happening on the phone
Every call is time you spend not treating clients. Online booking — taking appointments and deposits automatically, 24/7 — is the single most valuable thing a beauty website can do.
Paying commission on Treatwell or Fresha
Platforms bring new clients but take a cut of every booking. A direct booking system on your own site costs nothing per appointment. Returning clients should always book direct.
Treatment menu that nobody can find on Google
A PDF treatment list tells Google nothing. Proper treatment pages — each with the service name, duration, price and a description — rank for exactly what your clients search for.
No gift vouchers online
Gift vouchers are a reliable revenue stream with no refund obligation if unused. If you are not selling them from your website, you are leaving money in a drawer.
A website that does not match the salon's quality
Clients book where they feel the level matches their expectations. A cheap template site with stock photos undermines the perception of quality before they walk through the door.
Invisible on local searches
'Beauty salon Bournemouth', 'massage Poole', 'yoga Christchurch' — high-intent searches by clients actively looking to book. Most wellness sites are not even indexed for these terms.
Everything a beauty business needs online
Online booking with deposits
Direct appointment booking built into your site — Fresha, Treatwell, Vagaro integration, or a fully bespoke system. Takes payments and deposits at the time of booking, with automated reminders.
Treatment and service menus
Proper structured service pages — not a PDF. Each treatment with duration, price, description and booking link. Google can read them; your clients can filter them.
Gift voucher store
Sell digital gift vouchers directly from your site via Stripe. No third-party platform fees. Vouchers are emailed instantly and redeemable at checkout.
Brand photography layout
Full-width imagery, before/after galleries, team pages — laid out to reflect the feel of the salon, not a generic beauty template. We brief photographers or work with your existing library.
Google Business & local SEO
GBP optimisation, review schema, local structured data, neighbourhood-specific content — so you show up in the map pack when someone searches for your services nearby.
Membership and subscription pages
Monthly treatment clubs, membership tiers, class passes for studios — we build the sign-up, payment and renewal flow so your recurring revenue runs itself.
From enquiry to fully booked
Consultation
We learn your services, your clients, your booking setup and what platforms you already use — before writing a single line of code.
Scope and price
Fixed quote covering design, build, booking integration, treatment pages, SEO foundations and launch. No extras later.
Build on staging
We build the full site on a private URL first. You review the booking flow, treatment menu and content before anything goes public.
Launch and support
We handle DNS, GBP updates and review snippet setup. After launch you are on ongoing support — treatment changes, seasonal promotions, anything you need.
Covering salons and studios across Dorset
Bournemouth, Poole, Sandbanks, Christchurch, Wimborne, Wareham, Swanage — we build for beauty and wellness businesses across the whole BCP and Dorset area. We know the local market and the searches that bring clients in.
Common questions from salon owners
Can I take bookings and deposits directly on my own website?
Yes — and it is one of the most impactful upgrades a beauty business can make. We build direct booking into your site either by integrating a platform like Fresha or Treatwell (styled to match your brand), or by building a fully bespoke system. Both take deposits at the time of booking, send automated reminders and reduce no-shows.
Do you integrate with Fresha, Treatwell or Vagaro?
Yes. We embed and style any of the major beauty booking platforms so the experience feels like part of your site — not a dropped-in widget. If you want to move away from a platform entirely and keep all bookings on your own domain, we can build that too.
Can you sell gift vouchers from the website?
Yes. We build digital gift voucher sales via Stripe — guests pay online, receive an instant email with a code, and redeem it at their next appointment. No commission, no third-party platform. Particularly high-value at Christmas, Mother's Day and Valentine's Day.
Can you help a Bournemouth or Poole salon rank on Google?
Yes. We write and structure service pages so Google understands exactly what you offer and where — treatment types, neighbourhood, price range. Combined with GBP optimisation, most of our beauty clients see a measurable improvement in local search visibility within two to three months of launch.
Do you work with individual practitioners or only salons?
Both. We work with solo therapists, yoga teachers, physios and wellness coaches who want a professional online presence — not just an Instagram bio. Through to multi-chair salons and day spas with multiple practitioners and service categories.
How much does a beauty website cost?
A professional beauty or wellness site with booking integration and treatment pages typically starts at £800–£2,500 depending on complexity. Bespoke membership or gift voucher systems are quoted individually. Hosting and support from £99/month. Always a fixed price — no surprises.