Sandbanks DigitalWeb design for florists
A shop that sells your flowers direct, keeps the margin, and owns the customer. Online ordering with real local delivery slots, pages for the occasions people buy for, weddings and events, and subscriptions — built by two Dorset founders.
Where most florist websites lose orders
The gaps we fix on almost every florist site we rebuild.
No way to order online
When someone can't buy from you at the moment they think of it, they buy from Bloom & Wild or an Interflora member instead. A proper shop captures the impulse order — and the customer — before it goes elsewhere.
Handing margin to relay networks
Every order that comes through a relay or marketplace takes a cut and hides the customer from you. Your own shop keeps the full margin and lets you build a relationship you actually own.
Unclear delivery area and cut-offs
Same-day and local delivery is your biggest advantage over the national box brands — but only if the site makes the area, the slots and the order cut-off obvious. Vague delivery info kills the sale at checkout.
No pages for occasions
People search “birthday flowers [town]”, “funeral flowers” and “anniversary bouquet”, not “florist”. Without occasion pages you never rank for — or properly serve — the exact thing they're buying.
Weddings & events buried
Wedding and event flowers are your highest-value work, but they need their own showcase and enquiry, not a line on the homepage. Hidden away, those enquiries go to the florist who presents them properly.
Invisible for “florist [town]”
Flower buying is local and urgent. Without location signals, Google Business Profile and reviews, you miss the people searching for flowers near them right now.
A flower shop that keeps the margin
Online shop with local delivery
A clean e-commerce shop with clear delivery zones, same-day cut-offs and slots up front, so customers order with confidence and you capture the impulse buy directly.
Occasion pages that rank
Dedicated pages for birthdays, anniversaries, sympathy and seasonal moments — each ranking for its own search and matched to exactly what that customer wants.
Weddings & events showcase
A proper gallery and enquiry for your high-value wedding and event work, so those bookings come to you instead of the florist who presents them better.
Subscriptions & repeat orders
Weekly or monthly subscriptions and easy reordering, turning one-off buyers into recurring, predictable revenue.
Direct, commission-free
Every order comes straight to you with the full margin and the customer's details — no relay cut, no marketplace hiding your buyers behind their brand.
Local SEO & reviews
“Florist [town]” and “flower delivery [town]” targeting, Google Business Profile setup and a review flow — the signals that win local, urgent flower searches.
From quote to live site
Audit
We check where you rank for “florist [town]” and “flower delivery [town]”, review your Google Business Profile and reviews, and see how much of your ordering is being lost to relay networks and box brands.
Scope
We agree the shop, delivery zones and cut-offs, occasion and wedding pages, and any subscription offer, at a fixed price up front.
Build
We design and build in Next.js with a staging URL from week one — including the shop and checkout — so you can place a test order before launch.
Launch & rankings
We handle DNS, your Google Business Profile and citations at launch, then work your rankings for florist-and-occasion searches on a monthly plan if you want it.
What actually sells flowers locally
Flower buying is local, urgent and occasion-driven: someone remembers a birthday, needs sympathy flowers, or wants to mark an anniversary, and they buy within minutes. The national box brands and relay networks have made that easy, so if your own site can't take the order there and then, the sale — and the margin, and the customer — goes to them. A proper shop with clear local delivery zones and same-day cut-offs turns your single real advantage over Bloom & Wild, genuine same-day local delivery arranged by you, into orders you keep every penny of.
Beyond the impulse order, two things lift a florist's revenue. Occasion pages — birthdays, sympathy, anniversaries, seasonal peaks — match exactly what people search and buy, so they both rank and convert far better than a single shop page. And the high-value work, weddings and events, deserves its own showcase and enquiry rather than a footnote, because presented properly it's where the best margins are. Add subscriptions to turn one-off buyers into recurring revenue, and local SEO so you appear for “florist [town]”, and the website becomes a shop that works while yours is shut.
of the 429 Dorset business websites we audited fail Google's Core Web Vitals on mobile — and the average scores just 77/100 for web health.
Read the Dorset Website Health Index →Common questions from florists
Can people order and pay on the site?
Yes — that's the point of it. We build a proper online shop with your bouquets, clear local-delivery zones and same-day cut-offs, and secure checkout, so customers buy directly from you at the moment they decide. Every order and every customer detail is yours, with none of the commission a relay network or marketplace takes.
How do I compete with Bloom & Wild and Interflora?
On the thing they can't do: genuine local, same-day delivery, arranged by you. The website's job is to make that advantage obvious — clear delivery area and cut-offs, real photos of your work, and pages for the occasions people actually search — so the local buyer chooses you over a national box, and you keep the full margin.
Can you handle wedding and event enquiries too?
Yes. Wedding and event flowers are usually a florist's highest-value work, so we give them a proper gallery and a dedicated enquiry that captures the date, venue and style. Presented well and easy to enquire about, those bookings come to you rather than to whoever showcases them best.
How much does a florist website cost?
A selling florist site with an online shop, local delivery, occasion pages and a wedding enquiry is £0 upfront on a monthly plan — typically our Professional tier at £129 per month, covering hosting, support and updates. A simpler shop starts at £75 per month (Essentials); adding subscriptions and a larger catalogue is £199 per month (Premium).
Do you handle the local SEO too?
Yes. Every site ships fast and structured. Ongoing local SEO targeting “florist [town]” and “flower delivery [town]”, plus Google Business Profile and reviews, is an optional monthly retainer — and for florists it matters, because buying is so local and time-sensitive.
Florists web design across Dorset
We build florists websites for firms across Dorset and the wider South Coast: