Web design for solar installers in Dorset
Websites built to turn solar curiosity into booked surveys. Savings and ROI tools, dedicated pages for panels and battery storage, MCS trust signals, and quote capture, built by two Dorset founders.
Where most solar websites lose work
The gaps we fix on almost every solar installer site we rebuild.
No savings or ROI tool
Solar is a considered, numbers-led purchase. Without a savings or payback estimate, visitors leave to find a competitor who shows them what they'll save.
Battery storage ignored
Battery storage and retrofit are booming searches in their own right. A site with no dedicated battery page misses a fast-growing, high-value stream of work.
MCS certification not shown
MCS certification is essential for grants, the Smart Export Guarantee and customer trust. If it's not prominent, you lose credibility and grant-eligible enquiries.
No clarity on grants & SEG
Customers are confused about grants, the Smart Export Guarantee and payments. Sites that explain it clearly capture the serious, ready-to-buy enquiries.
Finance not mentioned
Finance options widen your market significantly. Most solar sites don't mention them, so price-sensitive customers self-select out before enquiring.
Invisible in nearby towns
One “areas covered” line never ranks for “solar panel installation Wimborne”. Proper area pages capture local searches across your whole patch.
A complete lead engine for your solar business
Savings & ROI tool
An interactive estimate — roof, usage, system size — that shows likely savings and payback and captures the lead. The single biggest conversion lift for solar.
Service pages that rank
Dedicated, optimised pages for solar panel installation, battery storage, EV-charger pairing and commercial solar — each ranking for its own searches.
Grants & SEG explainer
Clear content on grants, the Smart Export Guarantee and payback, turning confused browsers into confident, ready-to-buy enquiries.
MCS & trust signals
MCS certification, insurance-backed guarantees and accreditations placed where they convert, with schema so they're clear to search engines too.
Finance messaging
Clear finance options that widen your market and stop price-sensitive customers self-selecting out before they enquire.
Area pages & local SEO
Unique pages for Poole, Bournemouth, Christchurch, Wimborne and your wider patch, plus Google Business Profile optimisation and consistent citations.
From quote to live site
Audit
We review your current site, your Google Business Profile and your competitors' rankings, and pinpoint where you are losing local visibility and leads.
Scope
We write down exactly what the new site will include — service pages, area pages, lead capture and reviews — and quote a fixed price up front.
Build
We design and build in modern Next.js with a staging URL from week one, so you can click through real pages and forms before anything goes live.
Launch & SEO
We handle DNS, Google Business Profile and citations at launch. Most clients stay on a monthly plan for ongoing local rankings work.
Common questions from solar installers
Will a new website actually get me more solar work?
Solar is a numbers-led, considered purchase, so the wins come from a savings/ROI tool, clear pages for panels and battery storage, plain-English grant and Smart Export Guarantee content, visible MCS certification, and local SEO. Most installers see meaningfully more — and better-qualified — enquiries within three to six months of a proper rebuild.
Is a savings calculator worth building?
For solar, it's usually the highest-impact feature on the site. A simple tool that estimates savings and payback gives the customer the number they came for and captures their details at the moment of interest. It's custom functionality, typically £500–£1,500, and it tends to lift enquiries significantly.
How much does a solar installer's website cost?
A solid lead-generating solar website with service pages, grants content, MCS trust signals and area pages typically lands at £999 to £2,500 fixed price, plus £99 per month for hosting and support. Adding a savings/ROI calculator is £500 to £1,500 depending on complexity. All pricing is fixed and itemised up front.
Do you handle the local SEO as well?
Yes. Every site we build is technically SEO-clean from day one. For ongoing local SEO — Google Business Profile, citations, local content and reviews — we offer a monthly retainer alongside the hosting plan.