Web design for solicitors
Websites that turn a moment of need — moving house, a family breakdown, an accident — into an instruction. Dedicated pages for the matters people search, credibility that reassures, funding clarity, and enquiries that qualify the case — built by two Dorset founders.
Where most law-firm websites lose instructions
The gaps we fix on almost every practice site we rebuild.
One “services” page for every matter
Clients search “conveyancing solicitor [town]”, “divorce lawyer” or “will writing”, at the specific moment they need it. A single catch-all page never ranks for those searches and never speaks to the person in that situation.
Credibility left to a logo
Instructing a solicitor is a high-trust, often anxious decision. SRA regulation, named fee-earners, accreditations (Lexcel, Conveyancing Quality) and real reviews need to be visible and structured — not implied by a crest in the header.
No clarity on cost or funding
“Contact us” loses the client comparing firms under stress. Fixed-fee conveyancing, no-win-no-fee for injury, or a clear steer on how family costs work removes the biggest hesitation and qualifies the enquiry.
A form that captures nothing useful
A bare “message” box means you can't triage. Capturing the matter type, a few key details and urgency lets the right fee-earner respond properly, and stops your team chasing enquiries that were never right for the firm.
A site that undermines trust
Dated design, slow pages and stock imagery quietly signal a firm that's behind the times. For a decision this personal, looking current and credible is doing real work before a word is read.
Invisible for “[matter] solicitor [town]”
Legal choice is local and matter-led. Without practice-area pages, location signals and reviews, you never appear for the client searching for exactly the help you offer, nearby.
A complete client engine for your firm
Practice-area pages that rank
Dedicated, optimised pages for conveyancing, family, wills & probate, personal injury, employment and your other areas — each ranking for its own matter-and-town search.
Matter-qualifying enquiries
Enquiry forms that capture the matter type, key details and urgency, so the right fee-earner responds and your team spends time on the cases that fit the firm.
SRA & accreditation credibility
SRA regulation, Lexcel or CQS accreditations, named solicitors with real bios and genuine reviews, placed and marked up so clients — and search engines — read your credibility clearly.
Cost & funding clarity
Fixed-fee conveyancing, no-win-no-fee for injury, and clear guidance on how costs work, shown where they reassure and qualify rather than leaving clients guessing.
Fee-earner profiles
Proper profiles for your solicitors and partners — experience, specialisms, contact — because in law the client is instructing a person as much as a firm.
Local SEO & reviews
“[Matter] solicitor [town]” targeting, Google Business Profile setup and a review flow — the signals that win local, matter-driven instructions.
From quote to live site
Audit
We check where you rank for your practice areas — “conveyancing [town]”, “family solicitor”, “personal injury” — review your Google Business Profile and reviews, and see how your credibility reads against nearby firms.
Scope
We agree the practice-area pages, fee-earner profiles, credibility and funding sections, and matter-qualifying enquiries, at a fixed price up front.
Build
We design and build in Next.js with a staging URL from week one — including the enquiry triage — so you can review it before launch.
Launch & rankings
We handle DNS, your Google Business Profile and citations at launch, then work your rankings for matter-and-town searches on a monthly plan if you want it.
What actually wins legal instructions online
Legal work is matter-based and prompted by a specific, often stressful moment: a house purchase, a relationship ending, an accident, a bereavement. Clients don't search for “a solicitor” in the abstract — they search for the exact help they need, right now, near them: “conveyancing solicitor [town]”, “divorce lawyer”, “will writing”. A firm site organised around those matters, each on its own practice-area page, both answers the search and ranks for it, where a single “our services” page does neither. The client in that moment is also anxious, so the page has to reassure as much as inform.
The second decider is credibility, because instructing a solicitor means trusting someone with something that matters enormously. Visible SRA regulation, accreditations like Lexcel and CQS, named fee-earners with real experience, and genuine reviews do the reassuring far more than any adjective — and in law the client is instructing a person as much as a firm, so profiles carry real weight. Pair that with clarity on cost and funding so people can self-qualify, matter-aware enquiries so the right fee-earner responds, and local SEO so you appear for the matter searches nearby, and the website turns a moment of need into an instruction.
of the 429 Dorset business websites we audited fail Google's Core Web Vitals on mobile — and the average scores just 77/100 for web health.
Read the Dorset Website Health Index →Common questions from law firms
Will a new website actually bring in instructions?
Yes, when it's built around how clients choose a solicitor: dedicated practice-area pages that rank for “conveyancing solicitor [town]” and similar, visible credibility (SRA, accreditations, named fee-earners, reviews), clarity on cost and funding, and matter-qualifying enquiries. Most firms see more — and better-matched — enquiries within three to six months.
Should each practice area have its own page?
Yes, and it's one of the biggest levers. Clients search by matter at the moment of need — moving house, a divorce, an accident — so a dedicated page per practice area both ranks for that search and speaks directly to someone in that situation. A single services page tends to rank for nothing and reassure no one.
Should we show fees or funding options?
Some clarity almost always helps. You don't need a full fee schedule, but fixed-fee conveyancing, no-win-no-fee for injury, or a clear steer on how family costs work removes the biggest hesitation for a client comparing firms under stress, and it filters the enquiries you get toward the right matters.
How much does a law-firm website cost?
An instruction-generating firm site with practice-area pages, fee-earner profiles, credibility and matter-qualifying enquiries is £0 upfront on a monthly plan — typically our Professional tier at £129 per month, covering hosting, support and updates. A simpler site starts at £75 per month (Essentials); larger multi-department builds are £199 per month (Premium).
Do you handle the local SEO too?
Yes. Every site ships fast, structured and schema-marked. Ongoing local SEO targeting “[matter] solicitor [town]” and your key practice areas, plus Google Business Profile and reviews, is an optional monthly retainer alongside hosting.
Solicitors web design across Dorset
We build solicitors websites for firms across Dorset and the wider South Coast: